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						<title><![CDATA[PlanetDomain News Centre - News]]></title>
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					  <title><![CDATA[Safety A Marketing Mistake]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[New research reveals that most marketers
play it too safe in their online advertising efforts, and this could be
hindering business growth.

&#160;

65% of marketing executives believe that creative
departments are too modest in their advertising efforts. 45% of ad executives surveyed
in the study by 

The Creative Group agree, saying that their companies did not
take enough creative risks. 

&#160;

The executive director of The Creative
Group, Megan Slabinski, said companies tend to become more risk-averse in an
uncertain economy. &#8220;But when budgets are lean,&#8221; Slabinski said, &#8220;it can be an
opportune time for firms to try new or unproven promotional strategies and
distinguish themselves from competitors.&#8221;

&#160;

The risk of taking too many risks was
highly unlikely, with a tiny 1% of advertising executives believing their
business took excessive risks. 33% of marketing executives considered the risks
their company set out on to be adequate, leaving a majority of 67% unhappy with
advertising risk-taking in some way. 

&#160;

The Creative Group has the following advice
for businesses to think about when marketing their company:

&#160;

Get
     granular. 
     Minor errors, such as a typo in a presentation or email, can quickly erode
     credibility. Double-check all information for accuracy before you present
     it.Take
     ego out of the equation. 
     Before going to bat for an idea, carefully consider whether it&#8217;s a pet
     project that won&#8217;t have a significant impact on the business or an
     initiative that could genuinely move your company forward.Talk
     the talk. 
     When pitching ideas, use the same terminology that your audience does and
     avoid creative jargon people might not understand.Give
     evidence. 
     If possible, provide specific examples of firms that have achieved success
     using strategies similar to the one you&#8217;re presenting.Step
     into the client&#8217;s shoes. 
     Similarly, try to view things from your audience&#8217;s perspective.
     Understanding the challenges decision makers face and the pressures they
     are under will help you present the most relevant information.























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Thu, 30 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Youth Dislike Social Media Advertising]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[Young people may spend hours of social networking
sites like Facebook and MySpace, but this is also where they are least to
responsive to advertising on the sites.

&#160;

A new study performed by the Center for
Media Design at Bell State University in conjunction with ExactTarget has revealed that young people
respond best to internet marketing that is delivered through email, or as
direct marketing. 

&#160;

&#34;One
of the key findings in this research is that 18- to 34-year-olds claim they are
more likely to be influenced to make purchases based on e-mail marketing
messages and direct mail than marketing messages on social networks,&#34; said
the Director of Research at the Center for Media Design, Mike Bloxham. 

&#160;

62% of the youth surveyed confirmed that they
were happy to receive marketing information through email, but only 1% were
pleased about advertising through SMS. &#8220;It is
too easy to assume that the media consumers choose for their own news,
information and entertainment are, by default, the best media to use for
marketing messages,&#8221; Bloxham said. &#8220;This is a dangerous assumption to make in a
time when consumers are becoming increasingly aware of their level of control
over their media experiences.&#34;

&#160;

If your
business aims products and services at youth, then an email marketing campaign
is a smart approach to take. Tools such as Mailroom help to send out mass
emails and track data. 

&#160;

Social
networking website advertising is effective to reach target market groups of established
professionals rather than youth. Professionals from their mid-20&#8217;s to mid-40&#8217;s
are much more open to receiving advertisements via a social networking website.
92% of this group purchase items over the internet, making them ideal for
ecommerce marketing. Women are more likely to be reached through networking
site advertising than men, so if your target market is a professional female
audience, social media is a potential advertising avenue.

&#160;

College
Students are the most wary of spam, and do not take in advertising delivered to
them over social media networks or through SMS messages. The main reason for their
lack of response to these forms of advertising is that college students largely
believe these forms of media ought to be reserved for direct communication with
friends and family, and not be subject to marketing.

&#160;























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Wed, 29 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Internet Advertising Spend Increases]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[New figures from the UK report
that 21% more money has been invested by advertisers in internet marketing
efforts than last year. The Internet Advertising Bureau (IAB), World
Advertising Research Centre and PricewaterhouseCoopers combined forces and
figures to collate the data regarding advertising spend in the UK online
recently. 

&#160;

The amount of money put in to online
advertising in the UK over the past year was only 3% short of the amount invested in to
television advertising during the same period. Due to these figures,
expectations are that online advertising will surpass that of television in the
upcoming year. Internet advertising is now only 0.6% behind that of press and
display adverts, and continuing to grow steadily despite the current economy.

&#160;

These figures are a logical follow on from
the recent research by Hall &#38; Partners that 61% of men prefer the internet to television these days. With devices such
as the Tivo and recordable DVD players meaning that viewers are in control of
how much advertising they consume via television, the market seems to be dying.
Many people fast forward through television advertisements so the allure of
reaching viewers is becoming non-existent.

&#160;

Paid search experienced the biggest growth
with 58.3% of all online advertising dollars. The technology category
experienced the biggest growth of all sectors over this period at 17.3% more
than the same period last year. Finance followed behind with 11.9% growth,
entertainment advertising grew by 10.7% and recruitment swelled 9.9%. 

&#160;

Classified advertisements also grew by 30%,
which means that for businesses, buying ad space on classified websites is likely
to be a lucrative idea. 

&#160;

The rise of 3G networks, wireless, broadband,
affordable laptops, social networking sites and &#8220;catch-up TV&#8221; have been cited
as likely causes of the increase in online advertising spend, coupled with the
popularity of the internet.























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Tue, 28 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
					</item>

				

					<item>
					  <title><![CDATA[Google Tools for Website Owners]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[Google has increased the range of features
offered by its Analytics service to included more detailed web statistics
reporting and other valuable information for website owners.


A feature called Advanced Segmentation explains to website owners where the
traffic has come from, and the actions that visitors have taken on a site. The
predefined segments of the tool can be separated in to views of &#8220;Visits With
Conversions&#8221; and their details, and &#8220;Paid Traffic&#8221; among others. Performance
reviews of each segment are viewable, making it easier for online businesses to
see what marketing efforts and web tactics have worked on what dates. There is also a video explanation of this service. 

&#160;



&#160;

Custom Reports allow website owners to
create, save and edit reports on a website&#8217;s traffic. The reports can be viewed
in an order and format that the website owner finds easy to follow, and will be
stored for as long as the user wants. The metrics have drag and drop options
that allow users to shift the results for the comparisons they wish to view,
and create sub-reports. 

&#160;

A feature titled Motion Charts make it easy
for businesses with websites to view comparisons of various metrics in
different interactions. A video explanation is available.

&#160;



&#160;

AdWords integration technology makes it
possible for companies that employ the keyword advertising for their website to
analyse their results, and look at what keywords would best suit their
business. 

&#160;

The Internal Site Search feature gives
business owners insight on to how their website visitors use the site. Analysis
is provided on how website users search the site, what they look for and the
locations on the site that they are drawn to. Geo Targeting provides
information on where in the world a site&#8217;s hits have come from. 

&#160;

Many businesses experience the frustrating
issue of lost conversions. Visitors spend tiem on a website, viewing products
and adding items to their &#8216;cart&#8217;. At the last moment, the potential customer
pulls out of the transaction. The Site Overlay feature gives you information
about conversions and traffic. The Funnel Visualisation feature reveals which pages
lost customers in the conversion process so that website owners can figure out
how to retain customers. 

&#160;

The Keyword and Campaign Comparison feature
allows you to track the success of various marketing efforts against each
other. Compare the results of email marketing, direct mail, keywords and paid
links to see which avenues bring the most traffic.

]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Fri, 24 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Mobile Advertising Market Update]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[For businesses wanting to reach a mobile
web market, the keys to success will be good navigation and localised
promotions, according to a new survey.

&#160;

52% of mobile phone users report that they
access the internet via the device, in a survey by Azuki Systems, Inc. &#160;Localised advertising on the mobile medium
looks to be a lucrative market in the near future, with 65% of mobile users declaring
that they would happily accept promotions from local businesses.

&#160;

In order for localised mobile marketing to
become an active method of advertising, mobile phones would have to widely
incorporate location tracking abilities.

&#160;

60% of the 35-44 year old age group use
mobile access the most frequently, at least once per week. Products and
services aimed at this age group would do particularly well advertising to a
specifically mobile audience. 24-34 year olds are coming up close behind in
adopting mobile devices with web access as they upgrade their mobile phones
when entering the corporate world. 

&#160;

The main problems with mobile internet
experienced by users was the slow download time, with 69% of those surveyed
reporting that difficulties in displaying content in a timely matter was one of
the most frustrating issues in mobile web use. In order to keep mobile
customers coming back, have a mobile mirror site set up (LINK) with simple
graphics.

&#160;

Navigational barriers also frustrated
mobile web users, with 66% complaining that unclear navigation made it hard to
find desired information. Mobile web browsing has increased 45% in the past
year, and is set to only grow further as iPhone sales increase with 11 million
of the devices sold this quarter. 

&#8220;Mobile device technology, as well as mobile content and application
development, is on the rise. As a result, the mobile experience is getting
better with access to more content, and mobile adoption is growing at a rapid
speed,&#8221; Azuki&#8217;s CEO Jim Ricotta said.

Web content should not only consist of smaller file sizes but also more direct content. &#8220;However, there is still work to be done in order to deliver truly usable
mobile content to today&#8217;s mobile devices,&#8221; Ricotta says. &#8220;Mobile requires a
different consumption and interaction model where, unlike the desktop, it is
less about browsing and more about glancing to &#8217;snack&#8217; on media.&#8221;
























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Thu, 23 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Secret to Improving Google Ranking Revealed]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[A new feature that Google has just released
shows webmasters the exact source of any dead inbound links. The tool titled




Crawl Errors has been updated to show the location of links to &#8220;404 Not Found&#8221;
pages. The feature can be accessed on Google&#8217;s Webmaster Tools section. 

&#160;

One of the oldest tricks in the search
engine optimisation book is that high quality and content-relevant inbound links
improve your search engine results. When faulty inbound links head to a
website, internet users are normally directed to a standard server-issued 404
error page. As Matt Cutts (Google staff member and prolific social media voice)
explained on his blog, you can &#8220;convert already existing links to your site in
to much higher quality links&#8221;. How?

&#160;

By employing the Crawl Errors tool on a website,
webmasters can identify the exact source of invalid links to a domain. By being
able to identify all information about where the incorrect link came from,
webmasters can then contact the websites responsible for the invalid links and
ask for a correction to repair the link. 

&#160;

Webmasters should only attempt to correct error links from websites that are relevant.
For the website of a tailor, links from a yacht cleaning service are not going
to help improve the tailor&#8217;s position in search results. If a fabric supplier
and pattern cutting company link to the tailor&#8217;s site using similar keywords however,
the tailor&#8217;s ranking in Google (and all other search engines) will be boosted. &#160;

&#160;

The tool provides the URL, page title, number
of pages linking to the incorrect URL, and date that the error was discovered.
Webmasters can then click on the highlighted pages and locate the source of the
broken links. Also provided by the tool is information about URL errors in
sitemaps, HTTP errors, URLs not followed, URLs restricted by robots.txt, timed
out URLs and unreachable URLs. 

&#160;

It is also possible to create a custom 404
error page to improve visitor retention on your site.Most web servers have a
standard 404 page that appears for incorrect links to any websites hosted with
them. Large websites with their own unique dedicated hosting can create 404
pages within their website that provide links to other pages. 

For example: 

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
The Sydney Morning Herald
provides a unique page when an incorrect address is entered: http://www.smh.com.au/poijpaosidfnejklne


-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Google has specific,
personalised 404 pages such as the one that appears when you click on http://www.google.com/alsdjasl;jdk

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Comedy Central provides a 404
page that ties in with the company brand, at http://www.comedycentral.com/another-404


-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
The New Yorker also has unique
404 pages that offer advice on other pages you may have been trying to reach, viewable
here: http://www.newyorker.com/askdjf;asldjfkl;
comedycentral.com/another404

&#160;

However, when entering an incorrect page address
for an Australian plumber&#8217;s website, the internet user is taken to a standard
404 page produced by a web server.&#160; http://www.gladesvilleplumbingservices.com.au/;pouisndklfjn


&#160;

The above standardised 404 clearly isn&#8217;t
going to encourage visitors to continue on that website. To create your own engaging
404 page, you can follow the simple  directions that Google has provided.&#160;

























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Wed, 22 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Best Online Search &#38; Advertising Providers Right Now]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[Google proving to be the most-used search
engine on the internet market right now will hardly come as a surprise to
anybody. The online super-company has not only topped the ranks of search
engines to come out as most popular, but also improved that position by 12%
since the same time last year.

&#160;

The data that revealed this information was
released by Hitwise, and to the average small to medium business, this shows
where to focus online advertising budgets and SEO strategies for maximum
results.

&#160;

Another survey by Hitwise is also
contributing helpful information for businesses on how to improve their
exposure over the internet. A study of the biggest online advertising services
revealed that Google AdWords are the most popular way of earning income online
within the search engine regulations.

&#160;

Google currently holds 71% of the search
engine market, increased from the 59% that the company held at this time last
year. Yahoo comes in second with 18% of the market, and MSN holds 5.36% of the
search engine market in its grip. 

&#160;

For businesses wanting to implement an
effective internet marketing strategy, sticking with Google is the company to
align with. With the highest number of users and most effective online
advertising plan, Google can bring in the biggest numbers of traffic to your
website. 

&#160;

If your website could do with a boost in
traffic, implement an AdWords scheme for your keywords. A program like
PlanetDomain&#8217;s SEO Ignitor or Ignitor Pro will help to increase your search
engine ranking and the traffic your site receives. &#160;
























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Tue, 21 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Text Ads Most Effective]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[Don&#8217;t rush off to blow your marketing budget
on video advertising yet. Simple text based ads are twice as likely to attract
consumers as fancy visual online advertisements. New research from
iPerceptions, Inc, a consumer research company, reports that 25% of internet
users are likely to click on simple text advertisements. Advertisers don&#8217;t necessarily need
to put big bucks towards designing and producing video advertisements, as these
only encourage 11% of web surfers to click.

&#160;

The Vice President of Marketing at iPerceptions,
Jonathan Levitt, says that this research will be helpful for businesses. The
results can be applied to helping small to medium sized businesses decide how
to best attract customers in the upcoming tough economic sales period. &#8220;Retail
groups are predicting the toughest holiday season since 1991, so marketers need
to make sure every dollar spent on advertising delivers an end result,&#8221; says
Levitt. 

&#160;

Most of the traffic that ecommerce sites
can enjoy from advertisement click-throughs come from regular internet users.
65% of the web surfers who click online ads use the internet weekly or daily. Only
15% of first-time internet users will click on advertisements, and those who
use the internet only with irregularity then to click online ads 6% of the
time. 

&#160;

&#8220;Marketers that want to reach high quality
audiences should focus ad placement on sites that deliver the highest customer
loyalty and repeat visitor traffic,&#8221; Levitt says. When thinking about where to
place your advertisements, you can use a Google service (link) to display your
advertisements when internet users search for the keywords relevant to your
business. When arranging affiliate marketing and organising yourself where you
will place advertisements online, think carefully about which sites to have
host your banner/text advertisements: 

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Is their industry related to
yours? 

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
What are their keywords? 

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
How likely is it that a visitor
to their site will be interested in the products and services that you have to
offer? 

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Are your products and services
within a similar price range to that of your affiliates?

&#160;

If you do want to reach a younger audience
of the under-25 age bracket, video advertising is the most popular method of
reaching online youth. One third of all people who do click on video ads are
within the under-25 years target market. 

&#160;

Banner advertisements placed on the right
hand side of the website are also a very popular way of effectively reaching
consumers. 20% of all advertisements clicked online are right banner ads, such
as Pay Per Click ads and Google AdWords. &#8220;Our research shows that inexpensive
banner and text ads are still preferred among web consumers. By having a direct
dialog with consumers, we are able to know &#8211; with certainty &#8211; what consumers
want and expect from their online experience,&#8221; Levitt says. 

&#160;























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Mon, 20 Oct 2008 00:00:00 EST</pubDate>
					  <subject />
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					<item>
					  <title><![CDATA[Wireless Internet Speeds Up]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[The speed of wireless (WiFi) internet in Australia
is about to double. A second radio band to transfer wireless data will be
opened up, with 5 gigahertz (GHz) of power. Currently New South Wales
wireless users operate on one 2.5GHz radio band, and that radio band is shared
with cordless telephones, baby monitors, and Bluetooth devices. 

The regional director for Linksys Australia
and New Zealand,
Graeme Reardon, told Sydney Morning Herald reporter David Flynn the reasons for
opening up the network. &#34;Five gigahertz lets you create what we call an
'entertainment-grade' network for online gaming from your Xbox or PlayStation
as well as moving all your video and audio, all your high definition multimedia
content, around your home to a TV screen. At the same time you can keep 2.4GHz
for what we'd classify as your data network, which is email and web browsing
and things like that.&#34;

&#160;Players
of online multi-player games like World of Warcraft with rich graphics and high
data download will experience less lagging, music purchased from iTunes or
similar sites will download faster, and waiting times for internet information
to download over WiFi will be significantly cut. Playstation 3 and Nintendo Wii
gaming units also have WiFi access.

&#160;

For larger wireless networks with several
computers sharing a Wireless connection, the extra data space will make download
speeds seem a lot faster. Wireless has become the standard for laptops since it
became available in 2000. Intel brought out their Centrino technology for
wireless notebooks in 2003, integrating the capability in to most laptops. &#160;

&#160;

&#34;A dual-band Wireless-N solution gives
you the best of all worlds,&#34; Reardon says. &#34;You get the range and
speed benefits of 11n and you get those in both the 2.4GHz and 5GHz bands as
well as the backward compatibility with older wireless devices.&#34;

&#160;























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Fri, 17 Oct 2008 00:00:00 EST</pubDate>
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					<item>
					  <title><![CDATA[Make Money Online In Tough Economic Times]]></title>
					  <link>http://news.planetdomain.com/news</link>
					  <description><![CDATA[Are you hoping to generate income over the
internet this holiday season? Free shipping is the number one way to pull in
customers to an online store this holiday season. Consumers were surveyed by The
E-Tailing Group&#8217;s third annual &#8220;Mindset of the Multi-Channel Shopper Holiday
Survey.&#8221; 95% of those surveyed revealed that free shipping would significantly persuade
them to make a purchase.

&#160;

Despite talks of slowing retail in the
current economic climate, the online economy continues to get customers making
purchases. Nearly half of all shoppers plan to make their holiday purchases
online, with 49% of survey respondents planning to spend over the internet in
the upcoming months. 

&#160;

In retail spending overall, offline as well
as online, 52% of consumers do plan to buy fewer holiday gifts this year. However,
the net leads the way as the hottest shopping destination with 91% of online
shoppers planning to spend as much in the digital medium this year as they did
in 2007. 

&#160;

&#160;The
survey covered shoppers who make online purchases at least four, if not more,
purchases online in the course of a year. 72% of these shoppers plan to
research and preview their purchasing by searching for the items online prior
to buying them. &#8220;Holiday gift buying is particularly impacted by this propensity for
shopping smart as consumers preview online to get the most for their money,&#8221;
the president of The E-Tailing Group, Lauren Freedman commented. 

&#160;

Why would a consumer spend time on your
site viewing a product, add it to their cart and then back out on the purchase
at the last minute? This is a very common complaint of e-commerce store
traders, and this survey revealed that the top reason for this is the added
cost of shipping. With nearly all surveyed saying that free shipping would
convince them to make a purchase online, your pricing for sending the items to
customers is worth considering this holiday season. 

&#160;

Wish-list purchases are also popular. This
means websites that have the option of customers having an account and creating
a list of items they desire that can then be viewed by others or emailed to
friends and family in the holiday season. &#8220;Value spending is definitely the
mantra as these multitasking consumers watch and monitor the web to get the best
deals,&#8221; said Freedman.

&#160;

Appeal of online shopping, according to the
survey, is:

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Locating hard-to-find products
(84%)

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Saving time (88%)

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Greater selection (83%)

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Avoiding shopping-centre crowds
(83%)

-&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;
Saving money (80%) 
























]]></description>
					  <author>Jazial Crossley</author>
					  <pubDate>Thu, 16 Oct 2008 00:00:00 EST</pubDate>
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