Analysing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
An effective website needs to be based on more than just bright ideas. Web analytics can quickly and easily become your guiding light. Mark Wheeler finds out how analytics can take eCommerce to the next level.
Learn the basics of Web analytics and how important it is to be able to accurately track your Website visitor traffic. General traffic numbers are not enough to give your site the competitive edge it needs to succeed online today.
In the days of online commerce, a key strategy to your success is search engine optimisation. But what exactly is SEO and how do you work with it? Mark Wheeler searches for answers on how to make your business stand out from the online crowd.