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Find out how to make the most of your website through Online Advertising & Search Engine Optimisation, and keep up to date on the latest industry developments.
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Affiliate Marketing for Your Site
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Imagine if you were paid for word of mouth
marketing, earning a commission every time you recommend a product to a friend.
Affiliate marketing is just that. By
placing advertisements on your websites for ‘affiliate’ companies, you earn a
commission fee when a visitor to your site clicks on the ad and/or makes a
purchase.
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Building Links For A Better Website
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As you construct your
online empire, you need good quality links to get higher search engine rankings
and put your website out there in the public.
A common mistake
is to get as many links as possible. Hundreds of links might seem like you’re on to a
good thing, but unless they lead to relevant websites they’re about as useful
as a scooter is to a goose. Implement the following rules of link building to
build the visibility of your website in the world of the web.
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How Small Businesses Can Flourish in the Online Marketplace
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It's All About Appearances
The beauty of the online marketplace is that small business is playing on a level field with corporate giants. Everyone on the internet is working with the same tool: a website. There is no reason your website can't be as popular as that of your biggest competitor, if you employ the right web techniques.
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You're Fired! Is Your AdWords Campaign a Bad Salesman?
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Search engine advertising is a key factor in most successful online marketing campaigns. Yet many of these campaigns return poor results due to a failure to properly understand the customer expectation. Whether you are using Google AdWords or other forms of pay-per-click advertising, getting the traffic to your site is only half of the job. Your campaign has to convert those visitors into customers.
Imagine you own a high-street shop. Now, imagine the shop assistant you hired – who costs you money every day in salaries and benefits – has the sales acumen of a mushroom. Let’s call him Barry.
When a customer enters the store and asks for a new watch, Barry leads them to the middle of the shop and tells them to find it themselves. When new customers enter the store looking lost, Barry ignores them, hoping they will just serve themselves. Barry never knows the price of any of his products and doesn’t even know whether the store has certain items in stock. When someone actually tries to buy something, Barry delays the purchase by insisting a detailed form for membership of the store loyalty program needs to be completed before money can change hands. Understandably, the customers leave in frustration without buying anything.
Would you continue to pay money to Barry or should he begin photocopying his resume?
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Integrate Your Online & Offline Marketing
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There are many businesses that seem to be divided between their traditional brick and mortar location and their online location, which operates based on an entirely different set of assumptions and strategies. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavour and its routines.
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