 Google Adwords & Pay Per Click |
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Articles related to Google Adwords and Pay-Per-Click Online Advertising.
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You're Fired! Is Your AdWords Campaign a Bad Salesman?
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Search engine advertising is a key factor in most successful online marketing campaigns. Yet many of these campaigns return poor results due to a failure to properly understand the customer expectation. Whether you are using Google AdWords or other forms of pay-per-click advertising, getting the traffic to your site is only half of the job. Your campaign has to convert those visitors into customers.
Imagine you own a high-street shop. Now, imagine the shop assistant you hired – who costs you money every day in salaries and benefits – has the sales acumen of a mushroom. Let’s call him Barry.
When a customer enters the store and asks for a new watch, Barry leads them to the middle of the shop and tells them to find it themselves. When new customers enter the store looking lost, Barry ignores them, hoping they will just serve themselves. Barry never knows the price of any of his products and doesn’t even know whether the store has certain items in stock. When someone actually tries to buy something, Barry delays the purchase by insisting a detailed form for membership of the store loyalty program needs to be completed before money can change hands. Understandably, the customers leave in frustration without buying anything.
Would you continue to pay money to Barry or should he begin photocopying his resume?
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Google Adwords And Your Business
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In addition to offering a higher reach and larger share of search page views, the key difference with Google is our approach...
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Four Google AdWords Terms You Must Know for Advertising Success
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Do you know what Google Adwords' four keyword types - Broad, Phrase, Exact, Negative - mean to your business, and how they should be employed to get the most from your PPC budget?
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4 Steps to a Successful Adwords Campaign
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Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
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How to Easily Save On Your AdWords Budget
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So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive...
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