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By Domini Stuart | Published 02/28/2007 | Marketing | Unrated

Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back. Domini Stuart looks at creating a smart advertising plan that addresses your target market and makes your dollars work hard to grow your business

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» Miracle Sales, Get a Halo

By Ray Beatty | Published 02/7/2007 | Marketing | Unrated

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

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» DIY Marketing Kit

By Angus Kidman | Published 01/9/2007 | Marketing | Unrated

The plunging price of printers and other equipment has made it more viable than ever to move some of your business printing needs in-house. What software and hardware do you need? What benefits can you expect to gain? And how can you combine print and online marketing strategies? Angus Kidman reports

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» Legal Issues In Internet Selling

By Paul Kallenbach | Published 06/2/2006 | Marketing , Financial | Unrated

Despite its borderless nature, the internet is not a lawless zone, and businesses need to consider some emerging legal issues when conducting sales and marketing activities in cyberspace.

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» Is Traditional Advertising Dead ?

By PlanetDomain News | Published 10/14/2005 | Marketing | Rating:

Despite arguments to the contrary, traditional advertising is alive and well and should form part of your marketing strategy, even if your business exists solely online.

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