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Renee Hancock
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| Renee writes a regular feature entitled 'The M Word' for Australian Anthill Magazine, the country's only magazine for fast growth companies.
Visit http://www.australiananthill.com for more articles like this.
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Articles by this Author
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What's in a brand?
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We've all heard of the importance of branding to big business. Renee Hancock from Anthill Magazine shows us how to apply the core principles to benefit any enterprise.
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Directly target your marketing efforts
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Direct marketing is a style of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.
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Priceless advice
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How do you price an innovative product? What price can you put on strategic advice? Are you pricing too low or too high? How does price impact demand? This edition we discuss the topic of price - one of the most important elements of the marketing mix, because it generates revenue.
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Customer Satisfaction
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Customer satisfaction can help your business achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product or service and, in particular, whether or not that product or service met the customer's expectations
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