‘Tis nearly the season to be jolly, but if you run an online business, how jolly will you be if you don’t snag your share of the Christmas sales boom?

Every year, more customers turn to the internet for their Christmas shopping. The benefits are numerous;

• No queues
• No crowds
• Worldwide choice
• International delivery to distant family members
• 7 day, 24 hour shopping
• No piped Christmas music on an eternal loop!

If your online store can offer some of these benefits to customers, and can get that message out, you stand to increase your sales over the next few weeks.

You already know how important good content is to a successful website. Search engines thrive on content. Social media loves to share content. Shame visitors don’t read content – at least not in the way you think.

Studies have shown that 80% of online readers skim web content, rather than reading in the same way as you would a novel or magazine article. Web surfing is a different activity – as much about clicking around than reading the words. Therefore, the best web content is structured to get the point across under these extremely difficult circumstances.

Launched a blog to help market your business? Here are some tips, tricks and online tools that can make the difference between blogging obscurity and online celebrity. Blogging has immense benefits for a whole range of online businesses, but with millions of blogs languishing forgotten after a few posts, having some inside knowledge can help immensely.