The creators of Mambo are an Australian company, Miro International and in this interview we talk to Justina Phoon, General Manager about CMS and what it means for small business.
Setting up an online business and then marketing it can be daunting at first sight. Here we give you key pointers to smooth the road to building a successful online business.
Despite arguments to the contrary, traditional advertising is alive and well and should form part of your marketing strategy, even if your business exists solely online.
We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.
In a world of complex algorithms, and unscrupulous websites using 'black hat' optimisation techniques, it's no wonder that Google values the vast, human-edited directory that is DMOZ, so highly. We look at the value of getting listed on DMOZ...
Understanding the dynamics of change within an industry and being able to leverage the uncertainty this brings for profitable advantage is critical to entrepreneurial success.
The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. However email marketing is still one of the most cost effective ways to contact prospects and customers.
Viral marketing works on the premise that your service or product is popular enough to advance through a word-of-mouth process. The important goal of viral marketing is to promote your idea, business, product or service over and over until it reaches thousands of people.
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