Should we consider usability of forms?

Nobody likes filling in forms, but they are always the only means to a purpose, what stands between you and getting what you need (may that be logging into your e-mail, ordering a software product or just searching for some information). Even though users know forms are necessary, they still just won't enjoy filling them in.

A simple lesson of economics goes like this. We are given two manufacturers, who both make the same alarm clock, with the exact same functions. One of them adds the possibility to choose the alarm sound. His clocks will be more successful. With a small price, he obtains a greater profit.

The Internet provides endless possibilities. In most cases the user can abandon your form and try a different Web site. What can make the difference between your company and the competitors? Might be your to-the-point, easier to use html forms.

About the Author

This article was written by Adriana Iordan, Web Marketing Manager at Avangate B.V. Avangate is a complete ecommerce provider for shareware sales incorporating an easy to use and secure online payment system plus additional software marketing services and sales tools.