Q9. With the CPM trial, you are also enabling advertisers to use graphics and animations rather than just text ads.  Is this likely to be extended to the rest of AdWords at any point?

Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.

Unlike traditional online graphical ads, image ads are matched to a page's content and user demographics. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.

The image ads feature is currently in beta release to all advertisers in multiple languages and over 180 countries, including Australia.

Q10. AdWords Advertisers can now target Google’s Network [of quality websites], the Google Search Network or both.  Now on the horizon is Site Targeting.  Can you tell us a little about this? 

Site targeting is an important step in the evolution of our advertising program.  It enables advertisers to easily target their ads to thousands of specific content sites across the Google Network.  It also provides publishers with access to new advertisers and increases competition among ads for display on their site.  This increases competition for ad space on specific sites providing users with more useful, more diverse, and more relevant ads.

Site targeting isn’t available yet.  We’re currently testing it with beta sites and we expect it to be available to all AdWords advertisers in the near future.

Q11.   Is there anything else in development for AdWords ?

Google is constantly developing and reviewing new program features.  Some of our favourite ideas can be found in the Google Labs.