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				<title><![CDATA[PlanetDomain News Centre - Articles - Google Adwords &#38; Pay Per Click]]></title>
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					  <title><![CDATA[You&#39;re Fired! Is Your AdWords Campaign a Bad Salesman?]]></title>
					  <link>http://news.planetdomain.com/news/articles/209/1/Youre-Fired-Is-Your-AdWords-Campaign-a-Bad-Salesman/Page1.html</link>
					  <description><![CDATA[Search engine advertising is a key factor in most successful online marketing campaigns. Yet many of these campaigns return poor results due to a failure to properly understand the customer expectation. Whether you are using Google AdWords or other forms of pay-per-click advertising, getting the traffic to your site is only half of the job. Your campaign has to convert those visitors into customers.

Imagine you own a high-street shop. Now, imagine the shop assistant you hired &#8211; who costs you money every day in salaries and benefits &#8211; has the sales acumen of a mushroom. Let&#8217;s call him Barry.

When a customer enters the store and asks for a new watch, Barry leads them to the middle of the shop and tells them to find it themselves. When new customers enter the store looking lost, Barry ignores them, hoping they will just serve themselves. Barry never knows the price of any of his products and doesn&#8217;t even know whether the store has certain items in stock. When someone actually tries to buy something, Barry delays the purchase by insisting a detailed form for membership of the store loyalty program needs to be completed before money can change hands. Understandably, the customers leave in frustration without buying anything.

Would you continue to pay money to Barry or should he begin photocopying his resume?











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					  <author>jonathan.crossfield@netregistry.com.au (Jonathan Crossfield)</author>
					  <pubDate>Fri, 11 Jul 2008 00:00:00 +1000</pubDate>
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					  <title><![CDATA[Google Adwords And Your Business]]></title>
					  <link>http://news.planetdomain.com/news/articles/202/1/Google-Adwords-And-Your-Business/Page1.html</link>
					  <description><![CDATA[In addition to offering a higher reach and larger share of search page views, the key difference with Google is our approach...











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					  <author>sky.lavelle@netregistry.com.au (PlanetDomain News)</author>
					  <pubDate>Mon, 06 Aug 2007 00:00:00 +1000</pubDate>
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					  <title><![CDATA[Explosive AdWords Copywriting]]></title>
					  <link>http://news.planetdomain.com/news/articles/21/1/Explosive-AdWords-Copywriting/Page1.html</link>
					  <description><![CDATA[Writing an engaging AdWords advertisement with only 35 characters per line can be challenging.  Getting it right can mean the difference between a successful ad and a non-starter.  Learn the key to writing for AdWords here. ]]></description>
					  <author>noreply@planetdomainnews.com (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
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					  <title><![CDATA[How to Easily Save On Your AdWords Budget]]></title>
					  <link>http://news.planetdomain.com/news/articles/20/1/How-to-Easily-Save-On-Your-AdWords-Budget/Page1.html</link>
					  <description><![CDATA[So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive...]]></description>
					  <author>noreply@planetdomainnews.com (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
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					  <title><![CDATA[Pay Per Click - How To Optmize Your Landing Page]]></title>
					  <link>http://news.planetdomain.com/news/articles/19/1/Pay-Per-Click---How-To-Optmize-Your-Landing-Page/Page1.html</link>
					  <description><![CDATA[Learn the techniques and tactics that will explode the ROI from your Pay Per Click advertising by showing you how to create optimised landing pages for your online campaigns. ]]></description>
					  <author>noreply@planetdomainnews.com (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
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					  <title><![CDATA[Four Google AdWords Terms You Must Know for Advertising Success]]></title>
					  <link>http://news.planetdomain.com/news/articles/3/1/Four-Google-AdWords-Terms-You-Must-Know-for-Advertising-Success/Page1.html</link>
					  <description><![CDATA[Do you know what Google Adwords' four keyword types - Broad, Phrase, Exact, Negative - mean to your business, and how they should be employed to get the most from your PPC budget?]]></description>
					  <author>noreply@planetdomainnews.com (Rob Barrett)</author>
					  <pubDate>Fri, 07 Oct 2005 00:00:00 +1000</pubDate>
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					  <title><![CDATA[4 Steps to a Successful Adwords Campaign]]></title>
					  <link>http://news.planetdomain.com/news/articles/12/1/4-Steps-to-a-Successful-Adwords-Campaign/Page1.html</link>
					  <description><![CDATA[Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?]]></description>
					  <author>noreply@planetdomainnews.com (Michael  McLaughlin)</author>
					  <pubDate>Mon, 12 Sep 2005 00:00:00 +1000</pubDate>
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